Our Story

At Little People’s Label, we believe that children are little people, with their own hopes, dreams, ambitions, potential and ideas of success. They also come in equal measures of crazy, notoriety and mafiadom!

Their moods can range from cute to naughty and naughty to nice, while some days are peppered with generous doses of monstrosity and maturity in equal measure! 

Their days are juggled between books and bubbles, games and puddles and sometimes boredom driven chaos that leaves you puzzled!

And which is why we know that their fashion needs to be equally individualistic. Our clothes encapsulate all that and much more. Our styles are contemporary while being super comfy and our prints are fun and quirky!

What’s more, we use only the finest of cottons, muls, muslins and cotton linens.

In the last 2 years, we have ventured into the infants segment and we also do an expansive festive edit year on year. 

Welcome to Little People’s Label, we see little people through play dates, birthday parties and everything in between!

Little People’s Label is founded by Neha Gidwani, mommy to 2 little girls. 

10 years in advertising, 2 kids and a 5 year sabbatical later, she wanted to get back to doing something that she would feel passionately about and also something that would keep her creatively stimulated. 

As a mother, she often felt the need for contemporary kids wear in premium cottons which wasn’t just pink/blue or pastel. As a lover of prints and colors herself, she felt that kids clothing could also do with a dash of color and some printed spunk! 

She felt the need for different silhouettes which could probably take a leaf out of adult fashion, after all fashion should not be defined by or restricted to age. 

Thus came about Little People’s Label. Each print and style has been carefully curated in her little effort to provide something different and a lot of fun without compromising on functionality. 

Principally, she would never make anything that she wouldn’t make her own little people wear! 

Little People’s Label is a boot strapped venture comprising a very small team which is lead by Neha... We launched in August 2017 and it’s going to been an amazing 6 years soon! 😊