BRAND PHILOSOPHY

We at Little People’s Label believe that children are little people, with their own hopes, dreams, ambitions, potential and ideas of success. They also come in equal measures of crazy, notoriety and mafiadom!

Their moods can range from cute to naughty, naughty to nice while some days are peppered with generous doses of monstrosity and sometimes an adult like demeanour thrown in to throw you off!

Their days are juggled between books and bubbles, games and puddles and sometimes boredom driven chaos that leaves you puzzled!

And which is why we know that their fashion needs to be equally individualistic. Our clothes encapsulate all that and much more. Our styles are contemporary while being super comfy and our prints are fun and quirky!

What’s more, we use only the finest of cambric cottons, cotton satin and cotton linens.

Welcome to Little People’s Label, we see little people through play dates, birthday parties and everything in between!

ABOUT US

Little People’s Label is founded by Neha Gidwani, mommy to 2 little girls. 10 years in advertising, 2 kids and a 5 year sabbatical later, she wanted to get back to doing something that she would feel passionately about and also something that would keep her creatively stimulated.

As a mother, she often felt the need for contemporary kids wear in premium cottons which wasn’t just pink/blue or pastel. As a lover of prints and colours herself, she felt that kids clothing could also do with a dash of colour and some printed spunk! She also felt the need for different silhouettes which could be adapted from what grown ups wear, after all fashion should not be defined by or restricted to age as a criteria. Thus came about Little People’s Label. Each print and style has been carefully curated in her little effort to provide something different and a lot of fun!

Having said that, she would never make anything that she wouldn’t make her own little people wear!